Sample on The Role of Social Media in Business

Sample on The Role of Social Media in Business The Role of Social Media in Business Feb 4, 2019 in Business Introduction Engdahl (168) defines social media as mobile-based and web-based technologies that allow interactive communication through the internet. In this information age, social media has become an integral part of peoples daily life across the globe. In contrast with the conventional media such as radio, television and print, the social one extends beyond mere information and ideas sharing. Regardless of the fact that social media is a relatively new phenomenon; it is increasingly becoming an essential component of a firms marketing and customer base development platform. Bosari (no pag.) reports that 94% of firms which have marketing department use the social media as the vital component for their marketing platform. In addition, 85% of all firms own a dedicated media platform, which acts as an integral component of their marketing approaches; such firms have reported increased market exposure. With social media increasingly becoming embraced by people, businesses are taking advantage of th is trend and incorporating it in their business-level and corporate-level strategies However, there is a number of challenges and concerns associated with the use of it by business organizations. This paper discusses the issues underpinning the role of social media in business at global and societal level, and any other ethical and contemporary problems arising from the same.